Communicating to consumers and the public regarding your company’s commitment to sustainable sourcing is an important component of building awareness of sustainable beef production in Canada. The Certified Sustainable Beef Framework provides a tool to enable you to communicate to your customers and the public about your sustainable sourcing commitments.
The CRSB has developed a series of sustainability claims to guide transparent and consistent messaging regarding sustainable beef production practices and sourcing of beef from CRSB certified operations.
The CRSB is finalizing these guidelines, which will include claims for partners along the supply chain and a logo to help create awareness about the Framework – please check back soon for full details!
If you are interested in making claims, either in marketing and communications materials or on-product, connect with your supply chain and contact us to see how the CRSB can support you.